![]() ![]() Claims to democratize the music industry have also been questioned, with the world’s biggest four music labels responsible for 87 percent of content available on Spotify. ![]() It has drawn criticism from recording artists, who complain that it pays too little. Surviving the transition to mobile, Spotify went public in April 2018, with a market cap of $26.5 billion after the first day of trading. It was an instant success, with a Facebook partnership helping it rise rapidly to prominence. Book a callĮventually convincing record labels to agree to share content in return for an aggregate 20 percent stake, Spotify was launched in 2008. Book a strategy call with George today and unlock your app’s growth, conversion and retention potential. Book a marketing strategy call with former Apple marketing lead, George.įavoured is a full funnel app marketing agency founded by former Apple marketing lead, George. ![]()
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